Juegue a ser especialista en marketing internacional

1331235877254-marketing.jpg Investigadores de la Universidad Carlos III de Madrid (UC3M) han desarrollado un juego de simulación de marketing internacional, denominado QUANTUM, donde los alumnos compiten como directores de marketing de una gran empresa. Esta herramienta de software docente permite que sus usuarios asimilen conceptos fundamentales sobre toma de decisiones y dirección estratégica de marketing, y desarrollen habilidades prácticas en la dirección de empresas que operan en mercados internacionales.

QUANTUM es un software en propiedad (proprietary software) de sus tres autores, aunque desde su gestación en 2007 se utiliza con una licencia gratuita (freeware) en la Siga leyendo en Emisor Digital



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